Co-Founder · B2B Business Development & Marketing Operations
Supported by AI-assisted research, digital systems and branding
Since 2022 I have co-founded and run D’ Emporio Global, an export business in furniture and wooden products. I do the work myself: researching international buyers, building prospect databases and outbound systems, handling quotations and custom product development, running social and WhatsApp marketing, and creating the brand and research material that supports decisions.
My Journey
Four tracks, shown left to right. Architecture and D’ Emporio overlapped from 2022 to 2024; since then D’ Emporio has been my main focus. Select a bar for details.
On a small screen, swipe the chart sideways.
2022 – present · Ongoing
2019 – 2024
2014 – 2019
2026 – present · Independent passion project
How I Work
The same five steps I use for export deals, outreach systems, brands and research. Select a step.
Step 01
Before any tool opens, I ask what decision or result the work must support, who it is for, and what “done” looks like.
ExampleFor export outreach, the question was not “how many emails?” but “which buyers can actually order custom furniture from India?”
Step 02
Trade data, company websites, marketplaces, competitors and AI-assisted synthesis — always checked by me, with assumptions kept visible.
ExampleThe furniture reports label what was sourced, estimated or judged, and carry a snapshot date.
Step 03
Segments, scoring criteria, lists, naming conventions and rules. Good structure is what makes work repeatable by someone else.
ExampleApollo lists and workflows organised by market and buyer type; brand guidelines split into locked rules, guidance and examples.
Step 04
Sequences, automations, websites, documents and presentations — built to work without me watching every step.
ExampleCRUX orders trigger payment and automatic email / download delivery with no manual step.
Step 05
I check the output against the goal, fix what is weak, and say clearly what is confirmed and what is not.
ExampleThe SKU scan revised the earlier strategy report’s hero product once marketplace data disagreed with it.
D’ Emporio — Global B2B
As Co-Founder & Director of D’ Emporio Global Pvt. Ltd., I lead international B2B development for furniture and wooden products — and I do most of the hands-on work myself, from finding the right buyers to coordinating custom product development.
| Project | Status |
|---|---|
| Customised furniture tables | Development / sampling |
| Wooden fences | Development / sampling |
| Hospitality furniture | Development / sampling |
These projects progressed through development and sampling. Some are on hold due to market conditions.
The prospecting lists, workflows and email setup I built are shown in Marketing, Outbound & Automation.
D’ Emporio — Domestic Brand
D’ Emporio’s domestic Home & Living business is preparing to launch. I created its complete brand identity and strategy system — an 83-page guideline that sets how the brand looks, sounds and sells across every channel.
A completed branding and strategy deliverable for a business that has not launched yet; it does not represent domestic sales.
Marketing, Outbound & Automation
A prospecting and outreach system for D’ Emporio Global, set up end to end without a sales team — plus the social, ad and WhatsApp channels around it.
Screenshots show how the system is organised. Logged and scheduled records are not counts of sent or delivered emails.
Custom sending domains, DNS records, SPF, DKIM and DMARC, mailbox warm-up and deliverability practice. Campaign tools: Apollo.io, Brevo, Mailchimp.
Created, scheduled and managed posts and reels for business and brand accounts. Planned and ran Meta Ads campaigns.
Built and operated WhatsApp chatbots and campaigns using AiSensy, Interakt, Cunnekt and WATI.
Apollo workflows, Integrately connections, spreadsheet workflows and automated digital-product delivery (see CRUX).
Branding, Digital & CRUX
CRUX is an independent passion project I created to make practical knowledge more accessible to students and working professionals. Its purpose is to turn complex questions into useful, affordable tools and resources. I built the brand and its digital platform myself, applying what I learn about AI, design and digital operations.
Research & Interactive Reports
Two interactive reports I directed and reviewed for real product decisions at D’ Emporio. I framed the questions and criteria, used AI for research and synthesis, checked the findings and structured them into scores, comparisons and charts.
Compares four furniture segments on ten criteria — demand, tariffs, competition and budget fit — and ends with a staged 12-month plan.
View interactive report ↗
Checks six furniture categories against marketplace bestseller listings and revises a 10-product launch list based on the evidence.
View interactive report ↗AI-assisted market research and visualization; illustrative snapshot as of May 2026. Market data, tariffs and assumptions require revalidation before commercial use.
Skills & Tools
Each area is linked to real work in my own ventures. Filter by type, then open the evidence.
Business
Importer and buyer research, decision-maker targeting, enrichment and segmented lists for international markets.
Proof: 27 people lists and 12 company lists in Apollo.io. See evidence →
Marketing
Targeted sequences, custom sending domains, SPF / DKIM / DMARC, mailbox warm-up and deliverability practice.
Proof: outreach infrastructure set up and run for D’ Emporio Global. See evidence →
Automation
Time-triggered prospecting workflows, no-code integrations, spreadsheet workflows and AI-assisted research and content.
Proof: 7 Apollo workflows; automated product delivery for CRUX. See evidence →
Business
Supplier research, quotations, product customisation, export coordination, catalogues and buyer presentations.
Proof: three custom product lines taken to sampling stage. See evidence →
Marketing
Created, scheduled and managed posts and reels. Ran Meta Ads campaigns. Built and ran WhatsApp chatbots and campaigns.
Proof: business and brand accounts managed hands-on. See evidence →
Creative
Brand strategy, naming, identity, palettes, voice and complete brand guidelines, plus presentations and visual reports.
Proof: 83-page and 16-page brand guidelines. See evidence →
Research
Turning messy questions into structured research, comparison tables, charts and clear recommendations.
Proof: two interactive AI-assisted market reports. See evidence →
Web
WordPress, Elementor and WooCommerce setup with order, payment and automated email / download fulfilment.
Proof: cruxlabstools.com, built end to end. See evidence →
Business
Picking up mixed business, marketing and operations tasks and seeing them through to a usable result.
Proof: running a small export company hands-on since 2022. See journey →
Hands-on means used extensively in real work. Familiar / explored means used for smaller tasks or tested.
Finding and qualifying buyers
Email, ads, social and WhatsApp
Connecting steps so they run themselves
Building and running sites
Visuals, documents and decks
Research, writing, visuals, audio
From my practice years
Hands-onFamiliar / explored
Background, Learning & Education
My approach to business grew from a family background in entrepreneurship and has developed through hands-on work, independent research, business case studies, documentaries, books and continuous experimentation. I enjoy learning unfamiliar tools and applying them to real problems rather than stopping at theory.
I ran my own architecture and interior design practice for five years: 15+ completed projects, including residential bungalows, a primary school, commercial buildings and interiors, with an in-house team of about 4–5 people. It gave me practical experience in client handling, vendor and contractor coordination, budgeting, site supervision and team leadership — skills I now apply to business development and operations.
Five-year programme including a dissertation.
Certificate of Completion.
Gujarati (native), Hindi (fluent), English (working proficiency).
Personal interests: karate (brown belt) and Indian classical music.
Contact
Open to remote, part-time and contract or flexible roles. I can commit about 4–8 hours a day and work with teams in India and internationally.
© 2026 Mayur Pala · Shared privately — please don’t repost this link.